Real estate lead routing
Lead routing built on your team's calendar.
The fastest agent to call back usually wins the client. Oncall makes sure every new lead goes to an agent who is working that day, using a schedule your team builds together.
What lead routing should do for a real estate team
Lead routing decides which agent gets a new buyer or seller inquiry. Good routing gets the lead to someone who can respond right away, spreads opportunity fairly, and leaves a clear record of who owned each lead.
Most teams handle it one of three ways: the team leader assigns leads by hand, everyone shares one round robin, or agents race to claim. Each breaks down when people are out of the office.
Schedule based routing
With Oncall, routing follows a calendar. Agents submit their availability from their phone, Oncall builds a balanced month, and each day it updates your Follow Up Boss lead group to match who is on call.
New leads go only to the people on the schedule. When plans change, agents trade days with a coverage request and routing follows automatically.
- Agents only get leads on days they are working
- On call days are spread evenly across the team
- Coverage gap alerts flag any day nobody could cover
- A monthly report shows how leads spread across the team
Works with the CRM you already use
Oncall connects to Follow Up Boss with one sign in. There is no migration and no second system for agents to learn. More CRM platforms are on the way.
Common questions
- What is lead routing in real estate?
- Lead routing is how a team decides which agent receives each new inquiry from sources like Zillow, your website, or ads. The goal is a fast response and a fair split of opportunity.
- Which CRMs does Oncall work with?
- Oncall works with Follow Up Boss today. More platforms are on the way.
- Can I still use round robin or first to claim?
- Yes. Whatever distribution your team uses in Follow Up Boss keeps working. Oncall decides who is in the group to receive leads each day.
- Do agents need to install an app?
- No. Agents get one tap email links to submit availability and claim coverage. No logins, passwords, or installs.
- How much does Oncall cost?
- $150 a month per brokerage with unlimited agents. There is no card needed for your first week.
Every lead. Answered.
$150 a month for the whole brokerage, unlimited agents. No card for your first week. Cancel anytime.